According to Bloomberg/NEF, Utilities, globally, invest in the region of $710bn on energy assets, every year. They predict that, by 2030, this will be turned on its head and the major source of investment in energy assets will come from people (in the form of PV, batteries, electric vehicles, community energy etc) – by a fact of 3X! (c$ 2100bn). This will be truly transformative and evidence that power really is coming “back to the people”. In this world, people will not stand by passively and simply buy energy from suppliers, based on the pass through of costs + margin from wholesale through grid to retail; they will expect full value from their devices and assets in ways that support their lifestyle.